B/c-3 had a 1 & 3 story bldg approx 15 x 60, bldg was occupied as a motor cycle club. He reported heavy smoke 2nd & 3rd floors placing 2 & 2 in service. He placed all hands in service and requested 2 additional Engines & Ladders to the scene, with heavy fire from the roof of the 1 story section in the rear.