THE PEOPLE was started November 2007 by music lovers who felt the East Bay was being overlooked by Bay Area taste makers. Oakland, with its history as a community of immigrants, transplants, revolutionaries, leftists, artists, and people of color, is an obvious place to create a gathering focused on creative community building through art and culture.
THE PEOPLE aims to redefine nightlife in the East Bay by cultivating music, art, dance, fashion, cuisine, and community to create a soulful and eclectic experience. You can expect to hear gems from across the musical spectrum - progressive dance-hop to Afrobeat flavored house - the only limit imposed on the music is that it must move the body, mind, soul, or all three. Guest Chefs nourish THE PEOPLE with meaningful cuisines including locally and organically sourced food and foods that reflect the diverse cultural heritages of the community. Artisan vendors display and sell work including painting, jewelery, and clothing.