These are Hexomat Floor Mats ordered from AutoAnything available here:
http://www.autoanything.com/floor-mats/64A2570A0A0.aspx
They are cut to fit the Honda Fit when you select your make and model during the ordering process. The driver side mat had hole pre-cut that fit the hold-down hooks. The passenger mat did not have the pre-cut holes, so I simply cut them carefully to match.