We forget too easily that food is NOT an industrial product. Food is what we take from nature to feed us, to stay alive and healthy. The more natural and unprocessed our food is, the healthier it is - for us and for the nature. Food shouldn't be a matter of design, unnatural suplements and glittery packages. The most important food designer and producer should be nature - healthy soil, air, water and sun. Food, as part of nature and provider of our life and health should be treatend with respect, gratefulness and modesty. Your shopping habits and habit of eating shows how much you care for our planet and - for those who are starving.